Sr. Sales Strategy Manager, Aquaphor

Full time @Beiersdorf
  • Post Date : July 2, 2024
  • Apply Before : August 31, 2024
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Job Detail

  • Job ID 2331

Job Description

Stamford, CT, Stamford, CT, US


We are seeking a courageous individual who, for one of our 3 Business Units, can lead the integration of brand, category and channel strategies into a clear Beiersdorf trade strategy. Execution through steering of the 4P mix, being the cross functional voice of sales and leading commercial reporting/insights in order to achieve budgeted sales, profit and share objectives will be crucial elements of the Senior Manager, Sales Strategy role. This individual will achieve this objective by leading and managing up to two direct report(s); Revenue Growth Management Manager(s).

The 4 Strategic Pillars of the Sales Strategy department are:

  1. Sales Strategy and Trade Planning
  2. Sales Execution and Action Planning
  3. Internal Lead Voice of Sales
  4. Operational Coordination


  • Sales Strategy and Trade Planning: Lead development of trade strategy on where to play and how to win
  • Co-create the Channel Strategy by business unit & category with head of sales
  • Lead development of the trade strategy, including proposal of strategically aligned NS growth, investment & share targets
  • Lead coordination of sales playbook (MAPPS) for top customers
  • Delivers components of the new item launch strategies and critiques new item selling story to ensure retail readiness
  • Annual Planning cycle coordination of the sales & SCM deliverables / timelines
  • Sales Execution and Action Planning: Monitor execution and drive course correcting action plans as needed
  • Identify gaps to plan through co-creation coordination & interpretation of sales analysis
  • Coordinate and steer ‘brand in trade’ or equivalent experience & retailer reaction plans with commercial teams
  • Minimize major activity clashes across retailers & ensure alignment to major marketing initiatives
  • Support sales perspective in S&OP/Optima meetings and challenge where required.
  • Represent customer/sales internally in crisis management; steer/coordinate response
  • Internal Lead Voice of Sales: 

Serve as voice of sales/customers; champion of customer requirements

  • Partner with Shopper Marketing, RGM & Category teams on strategy & 4P alignment.
  • Lead & coordinate brand communication into sales.
  • Be the first point of call for trade or channel thinking.
  • Deliver superior retail and channel expertise internally; provide well-rounded understanding of activity & actions across the trade
  • Operational Coordination: Lead voice of Sales in operational / inventory management and planning


We know that experience comes in all forms and we’re not necessarily looking for individuals who can start fast (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

  • BS/BA required.
  • 5+ years of experience in Field Sales or similar subject area, selling to at least two channels.
  • Proven experience in leading and establishing teams, develop strong relationships across functions and ability to influence key decision makers.
  • Proven track record to think strategically using data sources like Nielsen and increase effectiveness at achieving overall strategies in a highly collaborative environment.
  • Ability to manage projects with deadlines to meet both customer needs and internal timeline requirements.
  • Exceptional oral and written communication skills to influence and secure cross-functional support; at all levels in the organization.
  • Must have excellent analytical skills and business insight to build strong arguments for change.
  • Must be technology savvy and have strong office productivity software skills (e.g., PowerPoint, Excel, SAP) to use promotion databases, financial reporting and promotional analysis.

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