The Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Senior Representative, Regional Sales oversees all sales-related activities for Brother Industrial Printing products, including Direct to Garment, Direct to Film, and Direct to Embroidery, within an assigned territory. The roles supports and motivates Brother Distributors to achieve sales objectives, aligning with the strategies set by the Regional Sales Manager and Senior National Sales Manager. Additionally, the Senior Representative updates the company’s Customer Relationship Management (CRM) tool with all sales-related activities and maintains a pipeline in the CRM tool that will achieve the annual sales goals.

Key Duties & Responsibilities
 

Sales Activities

• Achieve monthly, quarterly, and annual sales objectives as defined

by the Senior Manager or Manager, Regional Sales, in the designated Territory within the specified region.

• Generate sales leads by cold calling, hosting open houses, attending trade shows, and scheduling appointments with channel partners

• Identify target accounts during phases of the sales process and move them to the next level of sales opportunity in the Salesforce CRM system

• Partner, build relationships and support dealer(s) in the sales territory to sell Brother solutions

• Produce accurate monthly sales forecast for the territory

• Plan and lead product seminars to share the benefits of Industrial Printing products with current and potential customers

• Fully unitize corporate Salesforce CRM tool for Territory Management

Market Activity

• Act as liaison between distributors, end-user customers, and Brother internal departments for sales and service issues

• Identify and report on new ideas around tools, policy, and procedures

• Develop knowledge of competitor’s products to stay abreast of like models and services

Key Experience & Qualifications
 

Education

• Bachelor’s Degree (or equivalent experience) in Business Administration , or Marketing – Preferred

Experience

• Minimum 5 years’ experience in sales or technical sales support role in the direct-to-garment printing industry
• Minimum 3 years’ experience dealing with customers, channel partners, and dealers on the phone and face to face in a sales, marketing or technical position

Software/Technical Skills

• SAP Suite, C4C CRM
• Salesforce

Other Skills, Knowledge, & Abilities

• Excellent analytical skills
• Good organizational skills
• Proven negotiation skills
• Time Management
• Demonstrated ability to maintain positive client relationships
• Excellent communication & presentation skills (verbal & written)

Compensation & Schedule for This Role

#LI-Remote

This role requires up to 70% travel

• The salary (or hiring) range for this position is $ 70,000.00 – $ 80,000.00  per year

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits  

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture 

About Where We Work 

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Links to Learn More 

To hear more about our business and culture, visit these helpful links: 

• Brother’s Product Categories: 
  https://careers.brother-usa.com/our-products 

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): 
  https://careers.brother-usa.com/employee-resource-groups-diversity  

• Corporate Social Responsibility: 
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability 

• Work-Life and Flexibility: 
  https://careers.brother-usa.com/lifeatbrother 

• Growth and Development: 
  https://careers.brother-usa.com/career-development 

• Follow us on LinkedIn: 
  https://www.linkedin.com/company/brother-usa/ 

Brother International Corporation (“Brother”) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.