Job Description
The Business Development (BD) Manager is the in-market category & brand expert that leads consumer & trade demand generation for our brands.
This role will promote the growth of Diageo brands, along with distributor/broker partners, customers, and consumers.
This role is a blend of sales coordination, local marketing execution and category/brand representation – collaborating with our sales teams at Diageo and within our distributor teams.
The role works directly with the relevant Diageo brand and trade marketing personnel to develop and execute winning brand, customer, and portfolio plans tailored for their market.
This role is designed to be very visible and active in the market – spending a minimum of 70% of their working time with customers, distributor sales teams, marketing/activation agencies, event and sponsorship promoters, and local influencers.
This role relies heavily for success on effective collaboration with other Diageo sales and marketing teams – to ideate, create, budget for, and enable the operational readiness of their plans, allowing the successful candidates to focus on building an in-market reputation and track record of demand generation that translates into performance measured through sales depletions and share growth.
