Variety: Senior Director, Consumer Brand Partnerships

Job Description

Variety and VIBE are hiring a combined Senior Account Executive as Senior Director, Consumer Brand Partnerships who will be responsible for driving digital, social, branded content and experiential revenue growth by developing and implementing effective integrated sales strategy and programs.  The Senior Director will open doors and break new accounts that span across multiple industries including Automotive, CPG, Fashion, Jewelry/Watch, Beauty, and Spirits.

We are looking for an integrated seller who is accustomed to exceeding revenue targets.  We are seeking a seller who does not shy away from large, complex deals with clients directly or with key agency stakeholders. Someone in a client-facing role at a media company, digital agency, or PR firm would have the right experience.

Primary Responsibilities:

• Generate revenue through digital, experiential, custom/branded content sales and print
• Proactively build and maintain a pipeline of sales targets, contacts and sales opportunities
• Initiate/grow/maintain new and existing client and agency relationships
• Develop integrated 360 client/agency pitches that include display, video and mobile including experiential and custom content integrations
• Collaborate with dedicated media planner on RFP responses
• Work with marketing/production to ideate event sponsorship ideas for proprietary and custom event offerings
• Rate negotiation, cross brand marketing solutions, and product innovation
• Build deeper relationships and awareness at both agencies and clients on Variety and VIBE offerings  

Desired Skills and Qualifications:

• 7+ years’ experience working with consumer brand partnerships or advertisers
• Relationships that span across multiple categories
• Superior communication and negotiation skills with the ability to come up with creative concepts
• Ability to navigate internal relationships and work in partnership with other sellers
• Willingness to travel for meetings and events as needed (approximately 30-40%), entertain clients and attend industry events outside of work office hours.

Typical wage range: $130k – $150k plus quarterly paid commission for achieving specific revenue targets. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, effective for this role July 1, 2024, the company will pay 100% of the monthly health, dental and vision plan premiums for the employee and their family.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About Variety:

Variety is the seminal voice in the entertainment industry. After 117 years of award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights, and intelligent analysis of the industry’s most prominent players, Variety is the most trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, aspirants and passionate entertainment enthusiasts, Variety’s multi-platform content coverage expands across digital, mobile, social, print, podcasts, branded content, events, and summits.

In May 2019, Variety’s “Actors on Actors” on PBS took home a Daytime Creative Arts Emmy award and has been awarded the Emmy for best entertainment programming at the 67th and 68th Emmy Awards. “Actors on Actors,” an interview special that features pairings of prominent actors discussing their craft, was produced by PBS SoCal in partnership with Variety Media, LLC. Follow Variety on Facebook facebook.com/variety; Twitter, @variety; Instagram, @Variety The Variety Group – Variety, Variety.com, Variety Insight, Indiewire,– is owned by Variety Media, LLC, a division of Penske Media Corporation.

About VIBE:

Founded by Quincy Jones in 1992, VIBE is a music, entertainment, fashion, and lifestyle platform that tackles topics within the urban community while pushing the conversation and cultural needle forward. With a diverse, global audience and a 28-year-plus legacy, VIBE stands as one of the leading and credible voices featuring expertly written and curated editorial within the media industry.

About Penske Media Corporation: 

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media, reaching viewers on all screens across its ever-growing constellation of iconic brands. PMC is committed to fostering a working environment that is inclusive, diverse, and responsible. We value a work culture built on all backgrounds, voices, and experiences. Our greatest wins have stemmed from collaboration, teamwork, and information sharing across our company and brands.  PMC’s journalists and content creators deliver daily the most comprehensive news and information, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. For more information on the company, please visit www.PMC.com